Johanna has more than 25 years experience in integrated communications, marketing, public relations, fund-raising and special events. Her career success is based on her creativity and ability to develop innovative and highly effective methods for communicating new ideas and concepts to the broad market.

As Oomph’s President, Johanna is responsible for day-to-day management and for Oomph’s marketing and communications activities. As well, she presents marketing and practice management workshops and seminars to architects, engineers, interior designers, lawyers, building and construction specialists, healthcare and other knowledge and creative service providers. She also conducts market research and gathers information to support the development and enhancement of Oomph workshop materials.

From 2004 to 2006, Johanna worked creating and launching products and brands aimed at the US Hispanic market. She is a co-creator with Ingrid Hoffmann of Delicioso, a unique multi-media lifestyle brand and television show. Currently, Simply Delicioso is seen throughout North America on FoodTV and in Latin America on Galavision. In March 2008, Clarkson Potter published the first Delicioso cookbook - a runaway bestseller. Johanna is also a member of the dynamic team of "chicas" that created and launched Activate Beauty, a line of salon-quality hair care products formulated specially for Latinas, available at major drugstores and mass retailers throughout the US and Puerto Rico.

In 1992, she founded Buzz Marketing & Public Relations Inc. and quickly became known for her work on behalf of professional firms, non-profit and cultural organizations, retailers, mass market manufacturers, publishers and broadcasters. Clients included: The Watt Design Group, Taxi Advertising and Design, Zeidler Roberts Partnership, Levitt Goodman Architects, Pyramid Architect, Cecconi Simone, Milrad Agnew, The Financial Post Design Effectiveness Awards, ARIDO/IIDEX the International Interior Design Exhibition, The Canadian Cancer Society, The Canadian Booksellers Association, The North American National Broadcasters Association, The Toronto Arts Council, Zellers Inc., Timothy's Coffees of the World, Laura Secord, Coca Cola Canada/The Minute Maid Company Limited, Martha Stewart Living Omnimedia, M&M/Mars USA, Absolut Vodka, Corus Entertainment Inc., Telemedia Publishing, TVOntario and Lavalife Inc., among others.

Fluent in five languages - Spanish, Dutch, French, Papiamento and English - and with working knowledge of Russian, Johanna trained as an interpreter and translator at the Rijksinstituut voor Tolken en Vertallers in Brussels, Belgium and studied French and Russian at the University of Toronto. She has also completed the Ontario Securities Course.

Active in the community, Johanna has volunteered for many of Toronto's leading cultural and health organizations. At present, she is a Public Art Commissioner for the City of Toronto, a member of Board of Directors of Ballet Jörgen Canada and the co-chair of its Fundraising and Marketing Committee. She was a member of the Board of Directors of Tapestry New Opera Works, Fife House Foundation and the Distress Centres of Toronto; a Trustee of the Board of Directors of Arts Toronto and the Chair of its Marketing Committee; and the Chair of the Red Ribbon Campaigns in 1992 and 1993.